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| Top of mind awareness ： ウィキペディア英語版 |
Top-of-mind awareness
Top-of-mind awareness (TOMA) is a brand or specific product coming first in customers' minds when thinking of a particular industry.〔(''7 Publicity Myths That Can Hurt Your Business'' by Pam Lontos, published in ''Exchange Magazine'' ), retrieved on March 26, 2012〕
Companies attempt to build brand awareness through media exposure on channels such as internet, radio, newspapers, television, magazines, and social media.
In a survey of nearly 200 senior marketing managers, 50% responded that they found the "top of mind" metric very useful.〔Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0137058292. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoing (Common Language in Marketing Project ).〕
== Purpose ==
''Top of mind awareness'' is a way to measure how well brands rank in the minds of consumers.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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